Branding for the “world’s first” autofocal eyewear is inspired by sight
As well as the more traditional touchpoints like packaging, branding and website design, the Checkland Kindleysides team has also developed the customer journey. This part of the project took on an even greater significance as the pandemic took hold in the first few weeks of the work.
CK launch Wedgwood's tea-room experience in China
Welcome to Wedgwood; the place to host, entertain and inspire. We spoke to Retail News Asia about Wedgwood's most recent iteration in Shanghai. With a 260-year heritage of innovation and design to draw upon, we're creating new ways to experience and re-discover the brand.