A New Muse on New Bond Street, London

Rising from cult favourite to one of fashion’s most talked-about labels, Odd Muse London has made its mark on London’s iconic New Bond Street — opening the doors to its debut Townhouse Flagship. The milestone moment marks a new chapter for the brand, one defined by its refined femininity, empowered minimalism and ever-growing global following.

Working in collaboration with Odd Muse, we helped bring their new Townhouse façade to life — a statement of quiet confidence that introduces the brand’s elevated aesthetic to one of the world’s most prestigious retail destinations.

The space itself sits a few doors down from Joseph Cheaney's luxury footwear boutique, and takes over the former Johnstons of Elgin store, both also designed by CK, where many of the original interior features remain. The refreshed interior styling and new details now bring a distinctly Odd Muse sensibility — timeless, tailored and powerfully poised — blending heritage architecture with contemporary attitude.

This opening marks a defining moment in Odd Muse’s rapid rise, and another proud milestone in our continued work shaping the next generation of fashion destinations on New Bond Street and beyond.