Now Judging: Creativepool Annual Awards 2025

Our Creative Director, Ewart Wade O'Connor, has been invited to judge the Cutting Room Floor category at this year’s Creativepool Annual Awards 2025 — a space where raw, rule-breaking ideas finally get their moment.

This award celebrates the beautifully unrealised — the prototypes, pitch pieces and ‘what ifs’ that never made it. Not because they weren’t brilliant. But because they were bold. As a studio that relentlessly pushes the envelope, this one feels close to home. Our team was honoured to previously win two Creativepool Annual Awards with Morrow, winning a Silver in Branding Design and Bronze in Product Design — we can't wait to be inspired by the work that has yet to see the light.

"Honoured to be invited to judge the Cutting Room Floor category at this year’s Creativepool Awards. So many of us have that project...the one that never made it past the pitch, prototype, or politics. This category recognises pure vision, raw craft, and the kind of thought that gets you up in the morning. I’m excited to sit on a panel that will champion the unfinished yet unforgettable creativity." Ewart Wade O'Connor