A fashion week-style store for Jigsaw in King’s Cross
Bringing the runway to the high-street
In an illustrious new retail development in Kings Cross, en route to the University of Arts London, you will find one of our most iconic retail store designs for premium womenswear brand Jigsaw. Sitting at the intersection of travel and creativity, our interior design concept intertwines a sense of fluidity and discovery to identify with a design astute London consumer.
With more and more retail brands turning to social media to showcase ‘behind the scenes’, we took this creative marketing strategy offline and into Jigsaw’s physical environment, to create a new kind of retail showroom design. Utilising the lofty interior architecture, we created a contemporary showroom space designed to offer fashion insiders and fashionistas a customer experience akin to an open art studio or graduate runway show. So much more than a traditional fashion store design, this retail marketing space plays host to press events, brand campaign activations and showcases new collections on an elevated level - attracting content creators, models, fashion bloggers and artists.
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