Beyond the Network: Three Ireland’s connected lifestyle destination
Objective: Evolve Three Ireland’s next-gen store concept - into Ireland’s most rewarding and experience-led, connected lifestyle destination.
Having previously partnered with Three Ireland to disrupt telecoms retail, we joined forces again to take the brand’s award-winning retail experience to the next level.
Our newly evolved connected lifestyle store design transforms Three’s space from showcasing the next generation of devices into a fully connected lifestyle destination - a place for discovery, conversation, and creativity. At its heart sits the new social 'Discovery Bar': a hub for hands-on product exploration that fosters natural connections between staff and customers. Around the perimeter, enhanced wall bays provide more focused product storytelling and deeper engagement with category-specific experiences.
At the rear of the store, we designed the 'Three+ Lounge' - an experiential rewards space that brings the Three+ Rewards program to life as a tangible in-store experience. Defined by its disruptive spatial design, the lounge is a go-to destination to relax, recharge, and connect. But it’s more than a chill zone: it hosts livestreams, gamified moments, expert talks, and creative sessions. Three+ Rewards members can also unlock exclusive program benefits, from competitions and giveaways to early access offers. Not a member? You can sign up directly in-store. Integrated within the lounge, a Personalisation Station and setup support service ensure every purchase feels tailored and unique.
Strategically, Three Ireland’s evolved connected lifestyle store is built to differentiate, engage, and reward: from immersive digital living walls to interactive discovery bars and a community-led content hub. Every touchpoint is intentionally designed to be open, inviting, and rewarding - bridging experience and loyalty in a way that makes Three Ireland stand out in a standardised telecom landscape. Here, connectivity goes far beyond the network and retail becomes a credible lifestyle destination.
“Our Dundrum store is a whole new way to experience Three.”
Three Ireland
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