Street art, music & fashion collide at Adidas Originals store, Harajuku
The home of streetwear culture in Tokyo.
Tokyo's famous Harajuku district is where sport, art, music and street culture collide. It's also where the local creative community can discover adidas Originals' bold new retail Flagship store. Together with the Originals brand team, we designed a brand experience that fuses the past, present and future of this iconic brand. Spanning three floors, the creative retail identity design features moments to bring people together, inspiring and surprising even the most knowledgeable streetwear aficionado.
Every element of adidas Original Flagship store in Harajuku, taps into the passions of its streetwear, fashion and sneakerhead community. Inspired by 'The Collection' retail identity design, we designed a relaxed and collaborative store environment that is alive with creativity and programmed to change at the speed of culture. A brand that's always ahead of the curve, the space presents products within an art gallery setting whilst reflecting an open and gender-inclusive design approach in the in-store visual merchandising, fitting rooms, and product offering. Connecting the retail design language of adidas Originals with the consumer culture of Harajuku.
A streetwear art gallery in Harajuku.
Embracing the raw aesthetic of the building, our global retail design team used a singular interior design language. This creates a Flagship store space in which adidas Originals collections are elevated and artfully curated. By contrasting raw and polished, the natural and the engineered, digital and analogue - we ensured a premium aesthetic throughout, creating energy and tension within the spatial design. Complementing the authenticity and credibility of the brand experience design, locally sourced vintage furniture and bespoke art created by local artists, ensure the space offers a customer experience where your feel inspired and able to be your most original self.
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