Home

Inspiring the outdoors

Adidas TERREX
adidasDigitalRetailBrand CommunicationsFootwearOuterwearGermany

First ever European flagship

Adidas TERREX is the athletic brand made for the outdoors. It’s first ever European flagship can be discovered in the heart of Munich’s shopping district. We worked with adidas to ‘bring the outdoors inside’ in an immersive customer experience which goes beyond the standards for this category. Everything, from the aesthetic of the store to the services provided is aimed at preparing the adventurer for exploration.

With a façade made of local sandstone, plant vitrines and 3D printed mannequins the store’s sustainability focus is clear from the entrance
The Community & Service Hub acts as a first point of call for adventurers, where they can find local trail routes, book onto instore events and learn from adidas experts
An integrated water refill station allows explorers to replenish their supplies, without any single use plastic
The design of the space is very authentic to the brand. It’s a place to get inspired and to learn about TERREX’s/adidas Outdoors rich heritage and to connect with others. The end result is a sustainable, dynamic and sensorial brand experience which mirrors the beauty of nature and invites people to experience the essence of TERREX.

Adidas TERREX

Customers can engage with the RFID enabled footwear wall, where product information appears as items are picked up

Authentic materials were selected across the store – from real clay renders to real plants, responsibly sourced timber and recycled plastic material

Immersive RFID enabled fitting rooms allow customers to access product details and change up their environment

Digital screens act as portals to the outdoors, adapting to product ranges and seasons

“We are delighted with the first adidas Terrex store in Europe. This sets new standards in terms of sustainability and modern sales concepts”

Kasper Rorsted, CEO, adidas

Related content