From British brand to global fashion icon

For this iconic British outdoors brand, we gave the humble wellington boot its big moment taking it from the countryside to the catwalk and the Pinterest boards of fashion-savvy millennials. As part of a significant brand transformation led by influential brand consultant Alasdhair Willis, we designed the brand’s first ever flagship experience. Amplifying familiar aspects of the British countryside and combining them with the latest technology, we created a dream-like destination for Hunter brand fans right in the heart of London. The concept was so successful it became the blueprint for Hunter’s new flagship experiences globally.

We re-imagined the concept for Japanese market, landing the best of the British countryside in the very heart of Japan.