Crafting Joseph Cheaney’s new fashion-forward brand image
Celebrating the artful craft of luxury shoemaking
Quintessential British shoemaker Joseph Cheaney has been making unique fine footwear for five generations. We designed their award-winning retail identity, showcased in the three very distinct London neighbourhoods in Jermyn Street, Covent Garden and Coal Drops Yard.
Each brand space shines a light on the art and craft that goes into luxury shoemaking, whilst integrating with its local setting and moving away from the muddy mahogany of traditional craft shops and shoe retail interior design. Creating a contemporary, fashion-forward brand experience design with a creative abstraction of craftsmanship. The result? A fresh take on traditional retail design, one which puts their brand positioning centre-stage and re-invigorates desire amongst modern shoppers, from both the UK and across the world.
“Working with Checkland Kindleysides we have achieved a statement making concept that redefines the image of our brand.”
William Church, MD of Joseph Cheaney.
Talk to us about re-imagining your retail identity
If you are looking for a global retail interior and brand design agency in London to lead your brand experience project, let’s talk. You can also check out some of our award winning retail store concepts on our work page, or take a look at our Wonder blog for the latest creative inspiration and retail design trends.
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