A confident new brand expression for Howdens
Enviable brand equity, elevated through design
Howdens are the UK’s biggest supplier of fitted kitchens and joinery products. Trusted by tradesmen - and even The Queen – this is an authentic brand with real equity. With ambitious growth plans, Howdens wanted to modernise their brand identity design which would appeal to a new generation of tradesmen with a more diverse end-customer.
Having a complex business model in which builders sell to customers, it was doubly important to create a brand positioning and creative visual identity design which worked for multiple audiences – without overcomplicating their consumer-facing brand communications.
A refreshingly straightforward brand expression.
We evolved Howdens' positioning with a creative brand expression to support their future growth plans, creating a new visual identity design that provides clarity and confidence. Our no-nonsense creative strategy and brand communications design meant protecting its heritage and enviable brand equity, whilst modernising the brand's visual identity design,
Being a trade-only brand, helping build trust with the end-consumer was also essential to our brand transformation. Our clear-cut brand strategy and positioning, created inspiring campaign content for all consumer-facing channels, not only helps Howdens build their business, but also helps the builder grow theirs.
Talk to us about creative visual identity design
If you are looking for an award winning branding design agency in London to lead your global brand transformation project, let’s talk. You can also check out our agencies latest brand communications design case studies on our branding work page, or take a look at our Wonder blog for expert industry insights and creative inspiration.
Don’t forget to connect with us on LinkedIn today.