Re-affirming Quiksilver’s brand authority in Europe’s surf capital

Brand stories to inspire a new generation

Quiksilver’s newest store can be found in the heart of surf, sea, and sun at Europe’s surf capital. Our goal was to create a global blueprint for this iconic lifestyle brand’s retail concept, one which could last and resonate with the various tribes of Quiksilver’s community whether surf or snow.

We designed an in-store brand experience to inspire a new generation of shopper whilst appealing to their individual lifestyles.  It’s flexible enough to appear in any location people seek adventure, with surf being the highlight at the Hossegor store.

The result is an interconnected space rich with heritage and iconic content from the Quiksilver archives. Less densely merchandised, the store provides clarity and creates a focus on the digital projections of the environment which capture the energy of the surfing community.

The space was designed to foster community and host experiences which resonate with Gen Z. These include animations, a product capsule dedicated to the event, and a signing session with all the athletes.

A powerful new store concept securing Quiksilver’s visibility for future generations of brand fans.

Aurthur Pommiers, Quiksilver Marketing Coordinator EMEA

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