Meet OraHH - the new feel-good, oral care brand

Imagine a world where going to the dentist is no longer a dreaded experience, but rather an uplifting and empowering one. Heartland Dental, America’s largest network of dental practices, set out to make this vision a reality by partnering with us to create a truly unique brand proposition that breaks down the barriers of traditional oral care.

As an insight-led strategic branding studio, we recognised the design challenge was to overcome white coat syndrome and superficial social media trends in the dental industry. To revolutionise the approach to oral health, we delved into the mindset of today's health-conscious consumers who crave both physical and emotional fulfilment. Our empathetic design approach puts the consumer at the forefront, challenging traditional methods and paving the way for a healthier, more uplifting dental experience.

As a culturally-driven branding team, we knew the preventative health and holistic wellbeing aspects of this oral care proposition would be key in developing a comprehensive branding strategy that reflects their unique brand proposition and personality. Our expertise in branding digital-native start-ups allowed us to craft a brand that not only differentiates their service offer from its competitors, but also resonates with the target audience on a much deeper level.

Through extensive research and analysis, we developed a brand positioning and strategic framework that captures the brand's essence and core values. We created a brand name that is memorable and evocative - reflecting the aura and healthy glow of someone with a healthy smile. We then brought this to life with a digital-first visual identity that communicates the brand's optimistic and warm personality through a bespoke typeface, colour palette and dynamic smiley H motif.

Our content creation team crafted a compelling, engaging and educational art direction style and tone-of-voice guidelines that not only demystifies the brand's service offer but also educates consumers about the importance of oral care in maintaining overall health and wellbeing.

Our team of experienced strategists, brand designers and content creatives worked together to bring this new brand to life across various channels, starting with a mobile-optimised website that features a user-friendly interface, seamless navigation and engaging content that educates consumers about OraHH’s preventative oral care proposition.

We also designed a physical retail identity that can be found in 'pull-up' dental practices and shop-in-shops within partner retailers like Walgreens, making the brand accessible to a wider audience and creating a convenient hygienist experience for consumers.

Our brand consultancy team also developed a comprehensive marketing strategy and brand communications playbook that included social media and email marketing initiatives to drive brand awareness, engagement and long-term loyalty to your oral care health. Through our collaborative approach and attention to detail, we were able to create a cohesive and impactful brand experience. Our work positioned this new oral care brand as a leader in the market, driving growth and revenue for their business by aligning with the thriving wellness category.

Heartland Dental wanted to work with a trusted and experienced branding design studio which is why we partnered up to develop a brand proposition that's set to shake up the oral care industry. Our collaboration has resulted in a brand that connects with consumers, inspiring them to prioritise their oral health for a brighter, healthier life.

Get ready to say goodbye to dental anxiety and hello to a refreshing, engaging, and empowering approach to oral care. With OraHH’s new brand proposition, consumers can enjoy a seamless and enjoyable experience, where oral care is more accessible, convenient, and enjoyable for everyone.

If you are looking for an expert branding agency in London to lead your brand transformation journey, let’s talk. You can also check out our agencies best branding case studies on our branding work page, or take a look at our Wonder blog for all the latest design insights and creative inspiration.

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