Breaking down barriers with Invisalign’s digital pop-up experience
A digital-first brand activation design
Invisalign is a multi-market dental brand, specialising in clear aligners which are available following a consultation with a dentist. The brand was looking to raise awareness in the UK and showcase the transformative benefits of its products, with a unique marketing activation concept.
Our brand experience designers defined Invisalign’s first direct-to-consumer pop up, using innovative digital technologies and the power of peer-to-peer recommendations to its fullest - breaking down barriers to engagement. We created an immersive brand experience using motion gestured content on screens throughout and brought the brand’s augmented reality technology ‘SmileView’ to the heart of the high street. Inviting passing shoppers to try-no a new smile and talk informally about what really matters to them: having a nice smile.
Our retail strategy, to take the brand directly to the consumer, increased their brand awareness in a new market, drove high levels of consumer engagement and achieved a major uplift in dental referrals. The high ROI of our brand activation design saw them extend the lease at Westfield and then take their new customer experience concept on tour across Europe.
Talk to us about experiential brand activations
If you are looking for an experiential marketing agency in London to lead your next brand campaign and activations project, let’s talk. You can also check out other creative retail pop-up designs on our work page, or take a look at our Wonder blog for all the latest customer experience insights and retail design inspiration.
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