Exploring the new horizons of sport at adidas Sanlitun
An interactive retail-tainment destination
China’s retail landscape is on the very cutting edge of spatial design. For adidas’ revamped Sanlitun Flagship in Beijing, we designed an experiential retail destination to set a new benchmark in this world-leading market. A place to broaden your horizons, rooted in sport, at a landmark space that both lives in today and lies at the edge of tomorrow.
Working with the ambition to be the world’s first Extended Reality (XR) store, adidas Sanlitun blurs the boundaries of physical sports and virtual lifestyles. It offers an experience that is infinite and borderless. A space to play, create and share - on-screen and in-person.
As the authors of the concept vision and designers of it’s dynamic retail interior, we created a highly-interactive brand experience that lies at the intersections of sport, entertainment, innovation and culture. Striving to expand the boundaries of human possibility, whilst uniting people through the power of sport, our experiential retail design concept takes China’s retail-tainment trend to new heights for a new generation of media-rich sports lifestyles.
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