Lifting watches out from behind the glass
Nixon is a brand that is not afraid to push the boundaries of what’s possible. From its humble beginnings as a boutique watch line to becoming the go-to accessory brand for creatives and freethinkers, the next step in Nixon’s journey was to redefine premium watch retailing altogether. Moving away from the traditional model of stuffy glass cabinets we worked with their team to create a tactile customer experience where the watches are lifted out from behind the glass.