Artistry unboxed in Hourglass Cosmetics gift packaging design
Objective: Create a highly-customisable gift packaging concept, that epitomises cruelty-free luxury.
Hourglass Cosmetics is a leader in the prestige beauty market, renowned for its cruelty-free luxury beauty credentials and highly sought-after products, that are art forms in themselves.
In parallel with developing a new cosmetics counter design for Selfridges that reflected Hourglass’s innovative design ethos, we were challenged with creating a bespoke gifting experience unique to this iconic space. Collaborating closely with the brand’s passionate and visionary founder, Carisa Jane, and the brand's Artistry Team; we co-designed a gift-with-purchase packaging concept that epitomizes the brand's commitment to artful simplicity and cruelty-free luxury.
Our concept envisaged a 'Pandora’s box' of customisable elements, inclusive of a choice of stationery items, from envelope through to cards, stickers and ribbons - where the beauty lies in every detail. This was meticulously encased in a consistent and sophisticated Hourglass brand image, inspired by the cantilevered contours and personalised service elements of our new retail design concept. A truly bespoke packaging design system that is both understated yet meaningful, delivering an elevated service and unboxing experience that is as luxurious and artistic as the products themselves.
The result is a highly-considered, beauty gifting experience that delighted customers and inspired Hourglass to task us with translating this into a new direction for their global gift packaging. Delivering a new pinnacle in luxury cosmetics packaging design and elevating their brand experience the world over.
“CK were incredibly in-tune with our brand’s aesthetic, understood the brief explicitly, & delivered unparalleled attention to detail.”
Vice President, Global Education & Artistry Development at Hourglass
EWART WADE O'CONNOR, PRINCIPAL CREATIVE, CHECKLAND KINDLEYSIDES
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