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A new standard of sustainability

adidas Berlin
adidasRetailFashion & ApparelSportBerlinGermany

Renewed and re-imagined

adidas Berlin's renewed flagship celebrates its power to set standards for sustainability and innovation in retail design. We collaborated with the adidas team to create a space that intertwines beauty with function. It's one which re-imagines the retail experience via immersive services and sustainable activations. Inspired by Berlin and the neighbourhood of Ku’damm, the store is a place for Berlin’s people and adidas’s community to engage and connect with the brand.

From the moment a visitor enters, the experience begins and an instant connection to the adidas brand is made. Immersive screens with an adaptive nature allow the latest campaigns to be displayed.
In tune with the culture of Berlin, the rotating Berlin sign that sits over the city shop mimics the iconic sign placed at the top of the Zeitung landmark

The curved structures accentuate the Stella collection inside the store, creating a premium space whilst breaking up the rigidity of the ceilings.

The Green Lab elevates the interactive nature of the brand experience. It’s a place to express creativity by personalising a t-shirt or designing a pair of trainers.
The space uses sustainable biophilic design. Luscious plant vitrines purify the air within the store.

3D Printing Media

In tune with lifestyle and culture, the Y3 range can be found tucked away in the basement. The lounge-inspired interior is intimate and provides an environment to dwell, and escape the busyness of the store.
Our design pays tribute to the neighbourhood of Ku’damm in Berlin, taking design cues from the city's famous U-Bahn subway.

“When power of Brand meets power of Design magic happens.”

Aleksandra Miljkovic, Director of Concept Development

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