Infusing sports retail with sustainability at adidas Berlin
Adidas’ retail design concept, renewed & re-imagined.
Adidas Berlin's renewed Flagship retail destination celebrates its power to set standards for sustainability and innovation in brand experience. As their lead global retail design agency, we collaborated with the adidas team to create a customer experience design that intertwines regional sports, sustainable retail design and brand experiences, like never before.
In the capital of the brand’s home country, we re-imagined adidas’ Flagship retail destination via experiential retail marketing, creative localisation and sustainable service design. For this creative retail interior design, we took Inspiration from Berlin’s design culture and the neighbourhood of Ku’damm, making the store the ultimate retail destination for Berlin’s locals and adidas’s community to engage and connect with the brand.
“When power of Brand meets power of Design magic happens.”
Aleksandra Miljkovic, Director of Concept Development
Talk to us about sustainable retail design concepts
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