Renewed and re-imagined
adidas Berlin's renewed flagship celebrates its power to set standards for sustainability and innovation in retail design. We collaborated with the adidas team to create a space that intertwines beauty with function. It's one which re-imagines the retail experience via immersive services and sustainable activations. Inspired by Berlin and the neighbourhood of Ku’damm, the store is a place for Berlin’s people and adidas’s community to engage and connect with the brand.
“When power of Brand meets power of Design magic happens.”
Aleksandra Miljkovic, Director of Concept Development