Unveiling Hourglass Cosmetics new cruelty-free beauty packaging
Taking a gift packaging concept to a global scale
To coincide with the brand's new cosmetics counter in Selfridges, we collaborated closely with the brand’s Founder, Carisa Jane, and the brand's Artistry Team to co-design a gift-with-purchase packaging concept that epitomizes the brand's commitment to cruelty-free luxury.
This bespoke project resulted in a highly-considered gifting experience that delighted customers and inspired Hourglass to task us with translating this into a new direction for their global packaging design - soon to be unveiled across their global retail channels.
"CK were incredibly in-tune with our brand’s aesthetic, understood the brief explicitly, and delivered unparalleled attention to detail." Vice President, Global Education & Artistry Development at Hourglass Cosmetics
