Designing a virtual model to represent your brand


The pitfalls and the opportunities

Principal Creative Becky Phillips discusses the creative opportunities of introducing a virtual brand ambassador, but also the responsibility designers have and the importance of ‘representing the real’ when designing a virtual model for your brand. Read the full article here

Brand relevance is key, and this is why jumping on the latest bandwagon and going virtual for the sake of it isn’t going to wash.

Becky Phillips, Principal Creative