Ready for the return of the roaring 20's?

The ongoing and long-term impact of covid restrictions means that by 2022 we’re all going to be craving out-of-home experiences, sensory indulgence and active sustainability like never before.

The rise of 'pick & mix' work spaces

WFH will truly evolve to working from anywhere. As we look for variety, flexibility and inspiration, we will adopt a pick and mix approach to working. Flitting between homes, parks, museums, cafés and co-working spaces depending on our mood or project.

Cities become not-so-concrete jungles

Cities and town centres will be re-imagined. The rise of pedestrianisation, re-wilding and urban farming in city centres will see people and planet reclaim our cities as healthy habitats.

The digital democratisation of art

5G and live-streaming will democratise the art and entertainment industries for everyone on the street instead of inside galleries. We can expect to see more augmented and mixed reality experiences become the new street art.

Investment in trophy gardens

A global rise in embracing the outdoors will see garden owners investing in alfresco lifestyles. Driven by BBQ-ing influencers like Genevieve Taylor and green-fingered influencers like Fernando Martos, gardens will be propelled to the same heights as trophy kitchens.

---

Increase in positive-impact advertising

Brands will flip the script from being eco-conscious to eco-active. Sustainability-shaming and greenwashing will experience a backlash and be replaced with positive impact advertising, focused on active and positive consumerism i.e no more doom-scrolling!

Direct 'with' consumer experiences

Active consumerism will debunk passive consumption. As co-designers and co-producers, consumers and communities will gain ultimate creative control. Driven by the accelerated hyper-localisation in retail and mass personalisation of goods.

'G-commerce' goes mainstream

Active consumerism will debunk passive consumption. As co-designers and co-producers, consumers and communities will gain ultimate creative control. Driven by the accelerated hyper-localisation in retail and mass personalisation of goods.

Grow your own

Self-sufficiency, waste reduction and lab-grown will dominate future supply chains. While locally sourced and made-to-order will rise across all industries, grow-your-own will take the market by storm in food, beauty, and even fashion.

---

Heightened states of wellbeing

The de-stigmatisation of mental health will continue and it will shift beyond the currently trend in CBD products. As we prioritise mental and emotional fitness; restorative exercise, sensory spas and psychedelic retreats (think CBD meets forest bathing) will become the new wellness status symbols.

Intimate Celebrationalism

After years of financial insecurity and only buying essentials, our desire for emotional-fulfilment will intensify. Spending on experiences will return but will be more intimate in scale, while spontaneous self-gifting and indulgent self-care is set to boom.

Regenerative tourism

Travellers will shun over-tourism for experiences that regenerate themselves and the local communities they’re visiting. Off-grid destinations, volunteering holidays and transformative journeys will be the new travel motivators.

Culinary experientialism

Hospitality will meet performing arts - the best collaboration we never knew we needed. Think open-kitchens evolving into food theatres, while participative plating and experimental flavour-fusions will entice diners back into restaurants.

Want to work together and unleash your brand’s potential? Email Sam at sam@checklandkindleysides.com ↗.

We are a global retail design studio in London that re-imagines, re-invents and revolutionizes. Find out more about us, and our range of design services across; brand transformation, brand experiences, and brand campaigns & activations design.