Transforming Byron burger’s branding & hospitality experience
Rebranding Byron burger, the original casual dining brand
Modern dining habits are changing. Nearly a third of diners now eat every single meal alone. As one of the pioneers of the casual dining revolution in the UK, we supported Byron’s brand transformation in a rapidly changing food and hospitality sector - re-imagining their brand positioning, visual identity system and restaurant interior design.
The brand’s original mission to ‘bring people together over proper food and good times’ inspired our new brand design concept. Bringing the brand and people together - friends, family, colleagues, strangers - under a single brand direction ‘All Hail The Table’. Our expert brand communications and interior design studio brought this new brand platform to life across every brand asset and brand experience touchpoint. Everything from a dynamic brand identity design to the sociable restaurant interior design and branded packaging design for online food delivery platforms. Moving away from individually designed restaurant interiors and diverse brand design applications, the rebrand ensured Byron’s brand identity design remained consistent and creatively streamlined.
“Just like the creation of a Byron burger, it can be as simple or indulgent as necessary. The brand uses a common set of ingredients that get layered to match requirements.”
Steven Ubsdell, Creative Director
Talk to us about branding and interior design
If you are looking for an expert branding and interiors agency in London to lead your brand experience project, let’s talk. You can also check out some of our other food and beverage or brand transformation projects on our work page, or take a look at our Wonder blog for all the latest consumer insights and design inspiration.
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