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Play to Win at adidas Originals x BAPE Forum 84' arcade activation

Adidas Originals
adidas OriginalsBrand ActivationsFootwearLondon

Objective: Ignite BAPE x Originals Forum 84' launch at END. through an immersive, gamified retail activation.

Arcade nostalgia meets modern sneaker drop at our latest experiential retail marketing activation for END. Fusing adidas Originals roots in sports and sneaker culture, with BAPE’s deep connections with hip-hop and street culture – this highly creative duo called for an equally dynamic and creative sneaker drop activation.

Celebrating BAPE’s 30th anniversary, we helped launch the anniversary edition of their Forum 84’ sneaker, designed in collaboration with adidas Originals. With END. holding an exclusive colourway in the UK, we worked with them to amplify consumer hype, drive brand engagement and footfall in-store. Our creative strategy was to go old skool - in the best possible way. As adidas' first basketball shoe launched in the 1984, the same year as Tetris, we tapped into ‘retro futurism’ creating a gamified retail activation design - the Forum 84’ Legends Arcade. An experiential sneaker drop activation that offers so much more than an online sneaker raffle.

Loud, dynamic yet laid-back, our creative retail activation design took over END.’s Flagship store in SoHo. In-store the experiential retail marketing popup became a showcase for the brand whilst driving heightened product engagement with enticing calls-to-action in the retail window displays. Top the scoreboard to win prizes, anything from the anniversary edition Forum 84’ sneakers to A Bathing Ape key chains. It’s the taking part that counts though right… right?!

Play to Win: our brand communications design agency created loud and dynamic retail window displays for END. in SoHo, enticing consumers to compete in-store.
Under the neon lights: Inspired by 'retro futurism' our experiential retail marketing popup offered a modern take on a nostalgic experience.
Exclusive colourway: our gamified retail activation wrapped the pop-up arcade in A Bathing Ape’s iconic blue ABC Camo pattern, which END. held exclusivity for in the UK.

No pressure…: shoot hoops and top the leaderboard to grab a pair of adidas Originals x BAPE Forum 84’ anniversary edition sneakers. An experiential sneaker drop activation brimming with circus shots.

Nostalgia hit: we created custom-designed, branded arcade tokens to use in playful visual merchandising designs and as creative brand storytelling tools.
Never miss a trick: counteracting online ‘sneaker bots’ - our gamified retail activation design invited sneakerheads to ‘play to win’ #IRL.
Top the leaderboard: our experiential sneaker drop activation included a real-time scoreboard to track high scores; driving brand engagement and product hype.

Gamified retail activation, designed and delivered: our global retail design agency created and installed this dynamic product launch activation design in END. SoHo.

Talk to us about gamified retail activation design

If you are looking for an experiential marketing agency in London to lead your next brand campaign and activations project, let’s talk. You can also check out other creative product retail activations and experiential pop-ups on our work page, or take a look at our Wonder blog for all the latest consumer insights and design inspiration.

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