The Contagious Interview: Brands as Experience Destinations

As social spaces continue to close and consumers battle growing digital fatigue, brands are picking up the mantle, creating new places for people to connect and spend time together. Contagious's Editorial Analyst, Alex Poultney, recently explored this shift in a long read feature: Brands as Experience Destinations. "Pushing back against soulless convenience and the death of accessible social spaces, brands are reinventing their stores as destinations for experience, connection and discovery."

Our CEO and Chief Creative Officer, Steven Ubsdell, contributed his perspective on what makes a successful experiential retail destination. From bringing brand worlds to life in a way online can't replicate to creating unexpected moments of discovery, he highlights the importance of offering “something only your brand could credibly do” and purposeful physical spaces that are the antithesis of the algorithm.

Read the full feature now on Contagious →