Taking Travel Retail to New Heights with Heinemann

In collaboration with global travel retailer Heinemann, our team recently created and developed an innovative retail marketing concept to disrupt the traditional duty free retail experience.

Launching in Copenhagen Airport, this groundbreaking travel retail experience presents locally-curated product campaigns, in an innovative environment rich in sensory experiences and interactive storytelling. Centering around the overarching theme of ‘fluid perspectives’, the first campaign to launch in Heinemann's new 'experience space' allows visitors to engage with ‘lift and learn’ technology, interactive digital screens and a digital floor as well as immersive visual and sound elements.

An attention-grabbing retail experience, Heinemann's new 'experience space' provides brand partners with enhanced reach and awareness outside the confines of the traditional duty free environment. Enabling travel consumers to gain a deeper knowledge and connection to the brands and their products through the lens of the destination itself.

“We are very happy with this new concept. I have never seen anything like it, and I think that it offers the perfect mix of content, excitement and shopping opportunity." Katrin Bamler, Copenhagen Managing Director, Gebr. Heinemann