Get away for the Holidays with our new campaign for Loro Piana
The act of gifting, over the gift itself
The Holiday season is the most important time of the year, for consumers as well as brands. In collaboration with Italian luxury cashmere brand Loro Piana, we have created a poetic and visually enchanting holiday campaign. Focusing their target consumer’s lifestyle and emotions rather than focus on the gifts themselves.
To capture the allure of luxury winter travel, we devised a creative strategy and campaign direction that centered around the concept of ‘voyage’. We appealed to ultra-high-net-worth individuals, taking inspiration from the hedonism of going away for the holidays. Bringing to life the emotional fulfilment these highly-discerning consumers take in finding the perfect gifts and garments for the holiday season. In doing so, we inspired a fully integrated campaign which avoided holiday clichés and provided unexpected inspiration to cut through successfully.