Gearing up for Firefly's Retail Launch

Earlier this year, NIO introduced the latest addition to its portfolio - Firefly, an urban lifestyle mobility brand designed for a new generation of city drivers. Compact, intelligent, and fully electric, Firefly is setting a new benchmark in high-end, small-format EV design, delivering smart mobility without compromise.

As Firefly gears up for its market debut, we’re proud to have collaborated with their team to create a bold retail vision that will amplify their launch and redefine how consumers experience electric mobility. More than just a showroom, this new automotive retail design concept rethinks the traditional dealership model, offering an immersive, lifestyle-focused and design-forward brand experience that brings Firefly’s vision to life in unexpected ways.

Drawing on the Firefly brand's DNA of "vivid, thoughtful and solid" our new automotive retail design brings a truly original design aesthetic to the market, aligning with a new generation of consumers. We can’t wait to share more as Firefly’s retail experience launches later in the new year. Stay tuned.