Dream Wins ‘Retail Launch of the Year’
An award-winning retail concept for Gen Alpha
We’re thrilled to share that Dream, the newest sub-brand of Nayomi (part of the Jamjoom Fashion Group) has been awarded ‘Retail Launch of the Year’ by RetailME - in recognition of its bold vision to redefine sleepwear for the next generation.
From the very beginning, our brand identity and retail design concept for Dream set out to create a surrealist, dream-like shopping experience for kids and teens. But this is more than just shopping for sleepwear - it’s a game-changing retail concept designed specifically for Gen Alpha, a generation that expects more from brands with and have new aspirations for their future.
Working closely with Dream, we created a highly-immersive retail experience that blends playfulness, comfort, and digital illusions - bringing the brand’s world to life in a way that resonates deeply with Middle Eastern youth. Every touchpoint has been designed to spark imagination, celebrate the dawn of a new era and create a sense of belonging.
This award is a huge milestone, not just for Dream, but for the future of youth-focused experiential retail design in the Middle East. We’re proud to have played a part in shaping this next-generation concept, and we can’t wait to see where Dream goes next.
