adidas Originals Rome opens with Premium Energy and Cultural Dialogue
Baroque intelligence meets 3-Stripes iconography at adidas Originals Rome.
Continuing our long-standing collaboration with adidas Originals, we worked alongside their global design team to evolve ‘The Collection’ concept for a new store in one of Rome’s most culturally rich neighbourhoods - creating a premium retail experience shaped by the city’s distinctive architectural heritage and contemporary energy.
Located on Via del Babuino, in the heart of the Tridente district, the new store reinterprets Rome’s baroque intelligence through a uniquely Originals lens. Drawing on the architectural language of a Roman palazzo, and the principle of enfilade - intimate niches and mirrored 'studiolos' create a sense of shifting scale and infinite discovery. Travertine details and refined materiality connect the experience to the neighbourhood's architectural character, while 3-Stripes references integrate adidas iconography throughout the space.
An internal courtyard extends the experience beyond retail, creating a destination for cultural exchange, community events and creative participation. The culmination is a locally distinct expression of adidas Originals in Rome - where centuries of culture is recut with visionary streetwear attitude.
“Rome uses a different design language, but shows how Originals can retain recognisable brand cues while giving individual locations an identity rooted in their surroundings.”
Retail Boss
