Adidas' Home of Sport arrives in Paris ahead of the Olympic Games


Going for the gold standard

As the creative authors of Adidas' global 'Home of Sport' retail concept, we worked with their worldwide design and customer experience teams to take this iconic brand experience design to the next level - coinciding with the largest sporting events in the world, the Paris 2024 Olympic Games.

Located on the world-famous Champs-Elysées, Adidas Home of Sport Paris is the brand's largest Flagship store in Europe. More than just a point-of-purchase we created a space that connects consumers with Adidas' brand values, celebrates diversity in all its forms, and unites people through their passion for sport.

A world class retail destination, it showcases the best of the brand's product offer; inclusive of sports performance, lifestyle and culture - from running to football, Originals to Terrex, Y-3 to Stella, as well as the limited edition Olympic training wear and locally-exclusive collections. A store that truly has to be experienced, Adidas' Home of Sport Flagship Paris is now live, and kicking!