American Eagle

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American Eagle is the much-loved US brand that that understands exactly what makes Gen Z tick and which authentically celebrates the diversity of youth. Always on the pulse of what’s happening next, this is a brand in tune with values like individuality and empowerment. As well as leading the jeans market for over 10 years this brand has successfully evolved its positioning from offering high-quality on-trend clothing to something even more meaningful to its customers. From identity to store design, pops-up to activations we’ve been working with American Eagle throughout their journey to ensure that every brand touchpoint encourages Gen Zers to have the freedom to express themselves and connect with the brand in their own individual way.