Experiences worth sharing
United by individuality
American Eagle is a brand which celebrates authenticity, individuality and empowerment. Its customers share these values. Our task was to design promotions with edge and meaning - experiences worth sharing. The activations landed at locations across the US and further afield in India, all with a common thread. We celebrated self-confidence, everywhere. Whatever form the activations took, or location they appeared in, they centered around self-empowerment, personal choice, real world issues and individuality.