Omnichannel and fashion-first
Making hype accessible
adidas FTWR Supply Shanghai is a one-of-a-kind, retail format. Its sole purpose? To amplify and distribute the brand’s most limited-edition footwear to hyper-connected Chinese consumers. In turn, they broadcast the buzz about the launches across social media. This new format brought both adidas performance and adidas Originals launches together under one umbrella, neatly repackaged for fashionable, early-adopters.