Are we under the virtual influence?


Computer perfect models may create cause for concern

Our Principal Creative Becky Phillips talks to Drapers on the potential issues of diversity and inclusion when brands use virtual, 'picture perfect' models to represent them. Becky tells readers that "creating models that showcase unattainable beauty standards further increases body image issues, particularly with young people." To read the full article (Page 26) here

Brands could introduce imperfections in their virtual models to “represent the unrepresented”.

Principal Creative, Becky Phillips